Write-A-Thon Fundraising Tip #3: Follow Up!

As a  fundraiser for NYWC’s 10th Anniversary Write-A-Thon, you’re championing powerful, community-based writing, and we’re committed to helping you reach your goal. Each week leading up to the main event, we’ll provide fundraising tips, email support, and more. Read on for this week’s secret to success.

Follow up!

Where were you the last time you checked your email? Were you at home, free of distractions, and in arm’s reach of your credit card? Were you skimming your inbox in the two free minutes you had before walking into a meeting? Were you waiting in line for a cup of coffee? Studies show that up to 66% of emails are opened on a mobile device. Many more are opened at desktops in the midst of multi-tasking. With these facts in mind, it is safe to say most people reading about your participation in the Write-A-Thon will not be in the ideal position to donate the first time they get an email from you.

Often times new fundraisers fall into the trap of assuming that if you asked once and didn’t get a response, then the person you asked must not want to donate. What successful fundraisers know is that unless you follow-up, many people that otherwise would have liked to have donated will not, simple because you didn’t remind them.
If you sent out initial emails about The Write-A-Thon a week ago or more, now is a great time to follow-up. It can be as simple as forwarding the original email with a simple note at the top. “Hey John. Just wanted to make sure you saw this email I sent last week about an event I am participating in next month, the Write-A-Thon. This group is doing some cool stuff I thought you would be interested in. I’d love to tell you more about it…”  For friends you often see in person, it is okay to remind them in person. It will open a door to talk about your writing that you will likely appreciate having.
Posting on Facebook is not discouraged, but your post does not count as following-up. People tend to be even more distracted while browsing social media than when checking email. Social media is a great tool for sharing information, articles, and pictures but is less effective as a fundraising tool. So go ahead and share this video about NYWC on your Facebook page, and include the link to your fundraising page when you do it. Just make sure to follow-up with an email, a text, or a phone call in the next few days — especially to those people who “liked” your post.
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